Marketing Your Cottage

The cottage owner faced with picking the right agent has an unenviable task. The choice varies enormously, from the agent servicing a particular locality with a handful of properties, to the province- wide agencies perhaps handling hundreds. Our aim is to offer something a little different from the others.

To this end, we work very closely with owners to develop the right marketing strategy for their cottage. Each one has individual merits and may appeal to one customer group rather than another.

A free advisory service is provided for owners who are considering offering their property for rental. Naturally, we would hope that this would result in CottageLINK Rental Management being selected as the agency to represent the cottage, however this advice is not contingent on that choice. Our aim is simply to help people gain the most from their decision to rent their property.

To stay ahead of the competition requires consistent work, a good sized marketing budget, efficient teamwork on both our sides and a good reputation. We will make sure your property receives the widest exposure both here and abroad, through targeted marketing efforts.

Renting For Profit

Our registered owners receive a great benefit in a free membership of Renting For Profit. This Complete Resource for Vacation Rental Owners is full of articles, video tutorials, checklists, ebooks, and a forum just for them.

The annual membership of this site is normally $97 but you will have complete access for as long as you remain a registered owner of CottageLINK Rental Management.

Advertising
Our advertising is targeted to ensure we reach the widest possible audience. We advertise on the Cottage Life website, in Our Homes magazine, Flipkey and Trip Advisor to promote our cottage reviews, and place selected cottages on a range of domestic and international listing sites.

Social Media

We are active on all the major social media networks. You can find us on Facebook, Twitter and our You Tube channel. Since over 80% of Canadians are also active social networkers, we want to be where they are.

Cottage Shows
We will have a booth at the following shows in 2011/2012

Themed Weekends
We will help you to develop a marketing plan that is unique to your cottage. If events and festivities happen in your area, we will market themed weekends based around them. For example, if there is an Arts Weekend; a Dog Sled Derby, Winterfest, or similar event, we will feature it on the website and draw attention to it.

Depending on the location, ambience and proximity of your cottage to local attractions or activity centres, we will develop a special breaks package at certain times of the year. This could focus on romantic breaks, family fun, hiking and biking, nature watch to name but a few. These special breaks packages will be featured on the website and be offered with selected cottages.

Owner Group Site
Our unique group site has been created specifically for our registered owners and includes a range of tips and ideas for marketing your cottage, developing cottage guides, increasing rental opportunities, and adding value to your rental packages. There's articles, blog posts and the opportunity to network with, and learn from, more experienced owners.

A Partnership
We see the relationship between us and our owners as a working partnership. This allows for a free flow of information and discussion on the best way of marketing and renting your cottage. Each cottage is assigned to an account manager who will create and maintain this relationship, and work with you to develop the marketing plan. Face to face or telephone meetings are welcomed as are suggestions and ideas on improving our services to you.

Our account managers are cottage owners themselves who already market their own properties successfully, so understand the issues that need to be addressed.